Asahi Experiential
Cinema 4D with Redshift

Agency: Made in Amsterdam

Three tiers: Bronze, Silver & Gold.

Bronze: The first part of the brief was to design the Bronze ‘pod’ that could pop up in any location or large store. This design would help inform the designs of Silver and Gold tiers.
The pod could be open or have an optional front bar.
Silver: Briefed to be a modular, a football match-viewing unit with self-pour stations and an interactive football game at the back.
Gold: The Gold concept had a central, oversized Asahi glass that would digitally fill with beer as part of an interactive game. This meant some dome-like structural design, but using Asahi’s clean angles and textures.